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Discover the Magic of Nintendo TOKYO
Nintendo TOKYO is the official Nintendo store in Japan, and it has become a must-visit destination for game fans, tourists, and families alike. As someone who visits more than once a month, I’ll guide you through everything you need to know—from store highlights and access tips and how to avoid the crowds.
What is Nintendo TOKYO?
Opened in 2019, Nintendo TOKYO is located on the 6th floor of Shibuya PARCO. It’s Nintendo’s very first official directly-managed store in Japan. In addition to selling game consoles, software, and character merchandise, it also hosts special events and gaming experiences.
Don’t miss the life-sized Mario statue by the outdoor staircase on the 6th floor—it’s the perfect photo spot!
On the same floor, you’ll also find Capcom Store, Jump Shop, and Pokémon Center Shibuya, making this area a dream zone for all ages.
🔗 Want to explore the Pokémon Center SHIBUYA too?
Check out our full guide here ↓
How to Access Nintendo TOKYO
Nintendo TOKYO is located on the 6th floor of Shibuya PARCO. Here are two simple access routes:
🚉 From Nearby Stations
- JR Shibuya Station (Hachiko Exit): About a 5–8-minute walk
- Tokyo Metro Shibuya Station (Exit A2): About a 3–5-minute walk
🗺️ Two Easy Routes
✅ Park Street Route (Recommended)
- Enter through the main entrance facing Koen Dori
- Take the escalator straight ahead or on the right-hand side to the 6th floor
✅ Spain Slope Route (Recommended 10:00–11:00 AM)
- Enter through the entrance at the top of Spain Slope
- Take the escalator or stairs to the 6th floor
⚠️ Note: From 10:00 to 11:00 AM, only the Spain Slope entrance is open as floors 1–5 are closed.
Inside the Store: Zones and Merchandise
Nintendo TOKYO is divided into themed zones based on popular Nintendo franchises:
🎮 Mario Zone
Stuffed toys, stationery, and home goods featuring Mario, Luigi, Yoshi, and more. A giant Mario figure welcomes visitors!
🌳 Animal Crossing Zone
Plushies of Tom Nook and Isabelle, along with adorable household items inspired by the game’s peaceful world.
🌱 Pikmin Zone
Cute merchandise featuring Pikmin characters. Popular items like the Pikmin flower vase sell out fast!
🗡️ The Legend of Zelda Zone
A wide range of Hyrule-themed products including Master Sword replicas, pass cases, and accessories for older fans.
🧃 Splatoon Zone
Colorful ink-themed fashion and stationery. A favorite among younger fans and trend-lovers.
💖 Kirby Zone
Tons of Kirby items—even without a giant statue. Plush toys of Waddle Dee, Meta Knight, and King Dedede are also available.
🕹️ Gaming Hardware & Software Zone
Check out the latest Nintendo Switch consoles, games, and accessories. Expanded in 2025 to offer a huge selection of amiibo!
🛍️ Store-Exclusive Goods
This area offers limited-edition items you can only find at Nintendo TOKYO—especially popular are exclusive T-shirts and figures.
🎲 Capsule Toys
Near the outdoor staircase, you’ll find two gacha machines featuring Zonai Gear and Smallfry (from Splatoon 3).
Each zone is packed with must-have items that capture the magic of their respective franchises, making it a paradise for collectors and casual shoppers alike.
Hidden Features to Discover
Nintendo TOKYO is full of delightful surprises! For example:
Check your receipt—you might notice a fun surprise on the back!
Pikmin on the ceiling—look up and see if you can spot them!
Hours and Location
- 📍 Location: Shibuya PARCO, 6th Floor
- 🕙 Hours: 10:00 AM – 9:00 PM (Check the official website for updates)
- 🧾 Crowd control: Ticket distribution may be implemented during peak periods. Check the official website or social media for updates.
Personal Experience:
“I visited on a weekday morning, and it was perfect—no long lines, and I could take my time exploring. But when I stopped by again on a Saturday afternoon, it was packed! If you want to enjoy a relaxed shopping experience, go early.”
〒150-8377 Tokyo, Shibuya, Udagawacho, 15−1 渋谷PARCO 6F
💡 Tip: Check the Shibuya PARCO official website for the latest holiday schedule.
Best Time to Visit Nintendo TOKYO
🚫 Times to Avoid
Avoid these periods if you want a relaxed experience:
- Weekends (especially afternoons)
- Fridays (new releases and restocks)
- Public holidays & long vacation periods (Golden Week, Obon, New Year)
During these times, you may wait over an hour or even be denied entry if timed tickets run out.
✅ Recommended Time
- Weekday mornings are best for stress-free shopping.
Parking & Bicycle Info: Shibuya PARCO
🚗 Car Parking
- Weekday: ¥320/30min
- Weekend: ¥400/30min
- Up to 3 hours free depending on purchase amount
- EV charging available
🛵 Motorcycle & Bicycle Parking
- 8F/9F parking for bikes (2 hrs free, then ¥100/10 hrs)
- Entry via dedicated elevator near Tokyu Hands
- No parking for bikes under 20” or mopeds
Final Thoughts
Nintendo TOKYO is a dream come true for Nintendo fans. With themed zones for each franchise and exclusive merchandise you can’t get anywhere else, it’s well worth the visit. Make sure to check current ticketing and crowd conditions before you go—and enjoy a magical Nintendo experience in the heart of Shibuya!
