Must-Visit in Yokohama: ECHIRE’s Limited Edition French Butter Sweets

Discover the French A.O.P. Butter Behind Yokohama’s Exclusive Pastries

Nestled in the basement of Yokohama Takashimaya, Échiré Pâtisserie au Beurre is a dream destination for butter lovers.

The secret? Échiré butter – a premium French cultured butter with A.O.P. (Appellation d’Origine Protégée) certification, renowned for its rich aroma and silky texture.

At the Yokohama store, you’ll find freshly baked treats made with lavish amounts of this golden butter, including pastries only available here. There are no reservations or pre-orders – if you want one, you’ll have to line up. And that’s exactly why this little bakery sees queues from the moment it opens.

In this guide, we’ll cover:

• What makes Échiré Yokohama unique
• Exclusive pastries you can only buy here
• The best time to visit to avoid missing out
• My personal tasting review

If you’ve ever wondered “Is Échiré worth the hype?” or “When should I go to get the limited pastries?”, read on – I’ve got you covered.

What is Échiré Pâtisserie au Beurre Yokohama Takashimaya?

Échiré Pâtisserie au Beurre specializes in baked goods crafted with 100% Échiré butter, produced in the small village of Échiré in western France.

The Yokohama branch is located in Foodies’ Port 2 on the B1 floor of Yokohama Takashimaya, directly connected to Yokohama Station.

Échiré products are hard to find – limited production, limited shops, and extremely high demand. Their freshly baked pastries are available only at select locations, and in small quantities, which makes them even more desirable.

Yokohama-Only! Pastries You Can’t Find Anywhere Else

The true stars of Échiré Yokohama are its exclusive, store-only pastries – beloved by locals and travelers alike.

1. Chausson Échiré

A golden, flaky puff pastry filled with luscious Échiré butter cream.

• Price: approx. ¥778 (incl. tax)
• Freshly baked, limited quantities daily

The name chausson means “slipper” in French – inspired by the pastry’s shape. With a crisp exterior and velvety, aromatic filling, this treat is pure butter bliss.

2. Grand Palmier Échiré

A large, heart-shaped puff pastry layered with Échiré butter.

• Price: approx. ¥1,512 (incl. tax)
• Limited quantities, often sells out in the morning

Both pastries are in such high demand that they can disappear from the shelves before noon – especially on weekends.

No Reservations, No Tickets – The Only Way is to Queue

At Échiré Yokohama, there are no advance reservations and no numbered tickets. Sales are strictly first-come, first-served.

Purchase Guidelines:

Option	Availability
Reservation	❌ None
Numbered ticket	❌ None
Queue order	✅ Yes
Online store	❌ In-store only

On weekends and holidays, expect a queue from before the 10:00 AM opening. If you’re serious about getting the exclusive pastries, aim to arrive early.

How Long is the Wait? Real Crowds & Sell-Out Times

When I visited on a Sunday at 12:30 PM, here’s what I found:

• Chausson Échiré: About 60 left
• Grand Palmier Échiré: Already sold out

From this, I learned that popular items start selling out between 11:00 AM and noon. On weekdays, the pace is slower, but weekends require an early start.

Tasting Review | A Heavenly Butter-Scented Experience

I tried the Chausson Échiré first.

The moment I picked it up, a warm buttery aroma enveloped me. The crisp pastry shattered with the first bite, revealing silky butter cream that was rich but never heavy. It’s surprisingly light for its size – and yes, I devoured the whole thing in minutes.

On another visit, I managed to snag the Grand Palmier Échiré. Light in weight but large in size, it offered layer upon layer of crisp, golden pastry. The flavor? Buttery, elegant, and not overly sweet – the kind of pastry you keep eating until, suddenly, it’s gone.

Other Must-Try Menu Items – Perfect for Gifts

Échiré Yokohama also offers an impressive selection of gift-worthy pastries:

Item	Description	Price (incl. tax)
Financier Échiré	Crisp outside, moist inside	¥389
Madeleine Échiré	Perfectly buttery sponge	¥389
Galette Bretonne	Thick, crumbly French biscuit	¥1,782 (5 pcs)
Gift Box	Assorted pastries	¥2,160 (5 pcs)

With a longer shelf life than the fresh pastries, these make great souvenirs to take home.

Store Information & Access

• Name: Échiré Pâtisserie au Beurre Yokohama Takashimaya
• Address: B1F Foodies’ Port 2, 1-6-31 Minamisaiwai, Nishi-ku, Yokohama, Kanagawa 220-8601, Japan
• Hours: 10:00 AM – 8:00 PM (same as Yokohama Takashimaya)
• Closed: Irregular (follows Takashimaya’s schedule)
• Access: Direct underground access from Yokohama Station (West Exit)

Final Thoughts | Experience the Ultimate Butter Indulgence in Yokohama

Échiré Pâtisserie au Beurre Yokohama is more than just a bakery – it’s a butter lover’s pilgrimage.

From the moment you bite into their golden, flaky pastries, you’ll understand why people queue for hours. The Yokohama-only creations are worth the early wake-up call, and the other buttery delights make perfect gifts.

If you’re visiting Yokohama, Japan, don’t miss this chance to taste authentic French butter magic – fresh, fragrant, and utterly unforgettable.