Located just a 1-minute walk from Shibuya Station, Taiyaki Sawada opened its permanent Shibuya store in 2025.
It is known for its thin, aromatic batter and generous filling packed all the way to the tail — a true hallmark of high-quality taiyaki, a popular Japanese street snack.
This guide covers the shop’s details, menu prices, taste review, ice-cream monaka, payment methods, and crowd trends — everything travelers need before visiting.
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Store Information (Address, Hours, Reservations)
Taiyaki Sawada Shibuya is a street-front shop located extremely close to Shibuya Station, near Shibuya Hikarie.
- Address:
1F Dai-2 Kobayashi Building, 1-14-18 Shibuya, Shibuya-ku, Tokyo
Approx. 3 minutes / 140m from Shibuya Station - Opening Hours: 10:00–22:00
- Closed: Open daily
- Reservation: Not available (walk-in only)
You’ll recognize the shop by its traditional noren curtain, a large lantern, and the big sign visible even from afar.
Since it faces an intersection, picking up your order during traffic lights is surprisingly convenient — though the area can be crowded, especially with luggage or rain.
Menu & Prices (5 Signature Taiyaki + Ice Cream Monaka)
Taiyaki Sawada offers five standard taiyaki flavors:
- Azuki Red Bean (330 yen)
Made with Hokkaido Tokachi red beans. - Custard (330 yen)
Rich, smooth custard made with Japanese eggs. - Cheese (330 yen)
Classic cheese with a savory aroma. - Matcha (330 yen)
A gentle Japanese green tea flavor. - Premium Chocolate (350 yen)
Thick chocolate cream with crispy biscuit pieces.
They also sell monaka ice cream (vanilla/matcha/choco), around 300 yen each.
Payment methods include cash, credit cards, IC cards, and QR payments.
What Makes It Special: Ultra-Thin Batter & Rich Aroma
The biggest appeal of Sawada’s taiyaki is the thin yet crispy batter — light, fragrant, and jointly developed with a 70-year-old milling company.
The balance between batter and filling is excellent, making both “the star of the show.”
” Crispy outside, chewy inside “
is the signature texture that keeps people coming back.
Taste Review (Visited on a Weekday at 5 PM)
I visited around 5:00 PM on a weekday.
There were about five groups waiting, but since the shop is take-out only, the line moved quickly.
I received my order in about 3 minutes.
Premium Chocolate (350 yen)
Rich chocolate cream mixed with crispy biscuit bits.
Perfect for chocolate lovers — sweet but not overwhelming, with great texture contrast.
Custard (330 yen)
Smooth, thick custard that spreads sweetness instantly.
The combination of crispy batter and warm custard is simply unbeatable.
Both taiyaki were generously filled from head to tail, which made every bite satisfying.
Monaka Ice Cream Review
The monaka (crispy wafer) stays surprisingly crunchy.
- Chocolate Monaka:
Balanced flavors of chocolate, cream, and red bean.
- Vanilla Monaka:
Rich vanilla pairs amazingly well with sweet anko.
Perfect for hot weather or a quick snack during a Shibuya walk.
Crowd Trends
- Weekday evenings: Short wait, usually under 5 minutes
- Weekends: Small line, but fast turnover
- Because it faces an intersection, it may look crowded, but the line moves very quickly.
Payment & Ordering System
- Order: At the counter (take-out only)
- Payments: Cash, credit cards, IC cards, iD, PayPay, d-barai, Alipay+, WeChat Pay
Everything is quick and traveler-friendly.
FAQ
Q. Can I reserve?
A. No. Walk-in only.
Q. How long does it last after take-out?
A. Short trips are fine. Reheat in a toaster (1–2 min) to restore crispiness.
Q. Is there a dine-in space?
A. No. Take-out only.
Tips Before Visiting
- Bring a small bag if buying multiple pieces.
- Ice cream melts fast in summer — eat soon after purchase.
- Watch out for traffic and bicycles in front of the shop.
- Nearby places like Miyashita Park or Shibuya cafés are great for eating your taiyaki.
Summary
Taiyaki Sawada Shibuya offers:
- A perfect location (1 minute from Shibuya Station)
- Crispy thin batter
- Five classic flavors + ice cream monaka
- Fast service (often under 3 minutes)
- Easy cashless payments
If you’re looking for a quick snack or Japanese street food in Shibuya, this place is highly recommended.
Check the store’s official updates for the latest hours or temporary closures.
