If you’re on the hunt for innovative sweets in Shibuya, Cream or Cruller is a must-visit spot. Opened in May 2025, this takeout-only specialty shop serves crispy, airy chou crullers paired with your choice of rich, flavorful creams. Its stylish presentation and customizable menu have quickly made it a hit among locals and tourists alike. Whether you want a trendy dessert, a unique takeout treat, or an elegant souvenir, Cream or Cruller ticks all the boxes. This article covers everything from the latest menu and prices to photos, waiting times, and why this spot is a top pick for Shibuya sweets lovers.
目次-table of contents
- What is Cream or Cruller? Shibuya’s Hot New Chou Cruller Shop
- Cream or Cruller Menu & Prices — What to Expect
- Visual Appeal: Photos That Show Why Cream or Cruller is So Irresistible
- Tips on Waiting Times & Crowd Levels in Shibuya
- Ideal Takeout & Souvenir: Why Cream or Cruller is Perfect for Shibuya Visitors
- First-Hand Experience: Tasting Cream or Cruller
- Store Information & Access
- Conclusion: Cream or Cruller — Shibuya’s Must-Try New Sweet Spot
What is Cream or Cruller? Shibuya’s Hot New Chou Cruller Shop
Cream or Cruller was created by renowned chef Ryota Hirako, also the mastermind behind Fukuoka’s famous bakery Amam DACOTAN and other popular brands like dako, I’m donut?, and dako?. Located just a 6-minute walk from Shibuya Station’s B1 exit in the trendy Jinnan area, the shop opened on May 2, 2025, and has been buzzing with excitement ever since.
So, what is a chou cruller? It’s a light pastry made from choux dough shaped into a slender, curled form — think of it as a cross between a classic cream puff and a French cruller. The exterior is delightfully crispy while the inside remains fluffy and airy. Cream or Cruller offers this treat in two base flavors: Original and Cacao. The shop sells them by weight, allowing you to pick the quantity you desire. To complete your treat, choose from five types of luscious creams for dipping or filling.
Cream or Cruller Menu & Prices — What to Expect
Chou Cruller (Sold by Weight)
- Original: 10 JPY per gram (10.8 JPY tax included)
- Cacao: 12 JPY per gram (12.8 JPY tax included)
Typically, one Original chou cruller weighs about 15 grams (~150 JPY), while one Cacao weighs about 15 grams (~180 JPY). You can purchase anywhere from single pieces to sets of 4, 5, or 10.
| Quantity | Original Price (JPY) | Cacao Price (JPY) |
|---|---|---|
| 1 | ~150 | ~180 |
| 4 | ~600 | ~720 |
| 5 | ~750 | ~900 |
| 10 | ~1500 | ~1800 |
Cream Choices (Choose up to 3 to accompany your chou crullers)
| Cream Flavor | Price (JPY, Tax Included) | Description |
|---|---|---|
| Custard | 216 | Rich and creamy, like classic cream puff filling; soft and clings well to the pastry. Most popular flavor. |
| Yogurt | 324 | Refreshing tartness for a lighter taste. |
| Framboise (Raspberry) | 324 | Concentrated sweet and sour berry flavor. |
| Pistachio | 378 | Mildly sweet with intense pistachio richness. |
| Lemon Berry Custard | 378 | Perfect balance of zesty lemon and sweet berries. |
Shopping Bags
- Yellow plastic bag available for 33 JPY (tax included).
Visual Appeal: Photos That Show Why Cream or Cruller is So Irresistible
The chou crullers are baked to a delicate golden crisp on the outside, showcasing their flaky texture. The fusion of classic cream puff softness and French cruller crunch makes every bite a contrast of crispy and airy textures.
The packaging adds to the charm—flip the lid, open the perforated hole, set your chosen creams inside, and dip your cruller for a fun and photogenic experience. The vivid cream colors—from the bright yellow custard to the deep green pistachio and vibrant pink framboise—are especially eye-catching and perfect for social media posts or elegant gift-giving.
Tips on Waiting Times & Crowd Levels in Shibuya
Since the shop’s recent opening, weekends and holidays often see long queues with waits sometimes exceeding 30 minutes. If you want to avoid the rush, try visiting on weekday mornings or near closing time when crowds tend to thin out.
The shop does sell out on busy days, especially toward closing time, so plan accordingly. During a weekend afternoon visit around 3 PM, the line was short but quickly grew, highlighting the shop’s popularity.
Ideal Takeout & Souvenir: Why Cream or Cruller is Perfect for Shibuya Visitors
Shibuya’s bustling vibe means plenty of sweets options, but Cream or Cruller stands out with its sophisticated look and customizable flavor combinations. Being a takeout-only shop makes it easy to grab a quick treat or take home a stylish souvenir.
The chou crullers maintain their crispness well when taken home, and if they soften, simply warming them in a toaster oven for 2-3 minutes restores that fresh-baked crunch. For longer trips, the shop offers cool bags for purchase to keep your creams fresh, perfect for travelers.
First-Hand Experience: Tasting Cream or Cruller
The Original chou cruller impressed me with its perfect blend of crispy outer shell and moist, tender inside. It combines the best of cream puffs and French crullers, delivering a light yet satisfying treat.
The Cacao variety offers a slightly bitter, more sophisticated flavor—ideal for those who prefer less sweetness.
Among the creams, pistachio stood out with its rich nutty aroma and restrained sweetness—highly recommended for nut lovers. The custard cream is classic, rich, and silky-smooth, and according to staff, the top seller. The framboise cream offers a refreshing balance of sweetness and tartness.
Store Information & Access
- Address: 1-8-11 Jinnan, Shibuya-ku, Tokyo
- Access: About 6 minutes on foot from Shibuya Station, B1 exit
- Hours: 10:00 AM – 6:00 PM (or until sold out)
- Closed: Irregular holidays (check Instagram for updates)
- Payment: Cashless only (credit cards, electronic payments accepted)
Conclusion: Cream or Cruller — Shibuya’s Must-Try New Sweet Spot
With its innovative chou crullers, rich cream choices, and stylish presentation, Cream or Cruller is a standout among Shibuya sweets. Whether you want a quick snack, a delicious takeout gift, or a unique souvenir, it delivers on all fronts. Conveniently close to Shibuya Station and with manageable wait times if timed well, this is the perfect spot to indulge in a new dessert experience.
Plan your visit soon and enjoy this modern take on classic pastries in one of Tokyo’s trendiest neighborhoods!
